MPM Pet Foods were looking to refresh the design of their Encore Pet Food brand. The previous brand and packaging did not reflect the premium nature of the brand in the UK market.

We worked closely with the marketing team to establish the brand boundaries and parameters prior to rolling out the design across their broad product range.

The new brand and packaging launched as prototypes at Interzoo 2018 to great acclaim and hit the shelves in 2019.

The brand now has a strong presence across the main UK supermarkets.